If you’ve already got a website and blog for your real estate business, you may still be missing something: video.
Any business can benefit from an online presence that includes video, but this is especially true when it comes to real estate.
Online sales videos on your real estate website can help you reach a wider clientele base and help you show off your listings in a whole new way:
Old-fashioned real estate listing photos simply don’t show enough of a home, or adequately convey the flow, size or set-up of a home or individual room. As well, a video tour of a home for sale can have a huge impact on who is actually seeing a home – especially those who wouldn’t bother to go to an open house, are unable to get to an open house in another city or simply can’t fit an open house into their schedule.
You know you’ve got to catch attention to build you client base – and there’s nothing more attention-grabbing than video. Clients will more likely gravitate towards listings with video – they know you can carefully take photos to hide undesirable elements or make something look better than it really is.
Start with a detailed video tour of your newest listing, complete with voice overs. You can also expand your website with video testimonials from past clients, or home buying and renovation how-to tips.
You can even go one step further and create video tours of whole neighbourhoods, including parks and local hotspots.
Since your video will reflect on your business, don’t take shortcuts. Use professional video editing for better playback and quality, as professionally-produced videos have a higher impact than those you’d make yourself, and are easy to upload to YouTube and search-engine optimize so more people will find them – and your website.