photo from: http://www.takeonevideo.net
How effective is a video corporate communication?
The National Training Laboratory Institute for Applied Behavioural Science shows us how effective different teaching methods are:
Seeing or hearing a lecture – 5% knowledge retention
Reading – 10% knowledge retention
Video – 20% knowledge retention
Demonstration – 30% knowledge retention
Practice by Doing – 75% knowledge retention
This means that video and demonstrations have a higher effectiveness than simply being told something or reading something on a memo. This is especially effective in advertising, but works very well in business. For example, companies who need to tell a story, communicate to current or potential clients or keep your employees informed of changes or upcoming events. They can also be a great way to keep employees safe by including safety demonstrations or emergency procedures in the videos.
Corporate video production is becoming more and more common and can be used in meetings, to announce new products and in employee training programs. Many people are visual learners and these videos can be great ways to not only reach people, but ensure they’ll remember the information presented.
A professional corporate video production company is the best way to go for your corporate video production, especially if you’ve already invested time and resources in producing a seminar, workshop or important company event. A professional video production company will ensure you have a high-quality video of the event that can be shared, distributed and even posted to your company’s website.