1. People like to watch videos.
We’re always on our devices, whether it be cell phones, laptops or tablets. And nearly all of us have grown up with a television set in the house at this point. Video is engaging enough to get us to think and feel much more than any other medium around, and advertisers know this.
Videos also have the capability to go viral, and social media makes it possible for us to share videos with our friends or co-workers. In other words, if you make a video right, your audience will do the work for you.
2. Videos are attention grabbing – and attention holding.
When reading text on the internet, users are more likely to scan instead of actually read. They are looking to absorb only the most important points to get the “gist” of what they’re reading, but with video they get the entire message. It’s just wiser to use video to convey a message and get attention.
Not using video could even be putting you at a disadvantage.
3. Videos increase your ability to connect.
If you’re selling something, you want to inform people of something, or you want to teach something, video is the best way to do it. Regardless of the time of day or your proximity to your audience, video will have you engaging your audience through the screen in a way no other medium can.
This engagement and ability to connect is what makes people like you. It’s what makes them feel like they know you, and it makes them more likely to promote your message or buy what you’re selling.
Not everyone has the capability, expertise or equipment necessary to make a high-quality video, which is where a professional video production company comes in. We can help you make that video, because we know that video marketing is the future of all online marketing and is the best way to get your message across.
Heather Rose, Toronto Blogger