Blog Post Archives

1. People like to watch videos. We’re always on our devices, whether it be cell phones, laptops or tablets. And nearly all of us have grown up with a television set in the house at this point. Video is engaging enough to get us to think and feel much more than any other medium around, and advertisers know this. Videos also have the capability to go viral, and social media makes it possible for us to share videos with our friends or co-workers. In other words, if you make a video right, your audience will do the work for you. 2. Videos are attention grabbing – and attention holding. When reading text on the internet, users are more likely to scan instead of actually read. They are looking to absorb only the most important points to get the “gist” of what they’re reading, but with video they get the entire …