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1. People like to watch videos. We’re always on our devices, whether it be cell phones, laptops or tablets. And nearly all of us have grown up with a television set in the house at this point. Video is engaging enough to get us to think and feel much more than any other medium around, and advertisers know this. Videos also have the capability to go viral, and social media makes it possible for us to share videos with our friends or co-workers. In other words, if you make a video right, your audience will do the work for you. 2. Videos are attention grabbing – and attention holding. When reading text on the internet, users are more likely to scan instead of actually read. They are looking to absorb only the most important points to get the “gist” of what they’re reading, but with video they get the entire …
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Today’s customers are time-starved and are looking to gather more information in the quickest possible time. This is further complicated by the intense competition in the market place with plenty of choices to choose from. Corporate video production is one of the best strategic tools a company can use to address both challenges. Corporate videos are strong communication tools that can convey a tremendous amount in a very short time frame in comparison to reading countless pages of websites. Such audio visual communications not only communicate information fast but also create better impact and remain longer in the viewer’s memory. These videos can help enhance user experience effectively while promoting a corporate brand, products and services or may be used for training and education. Additionally, videos can provide strong emotional appeal that can be more difficult to accomplish with just words on a web page. Toronto corporate videos are produced …
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