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Nowadays, it’s easier than ever for businesses – big and small – to make videos and post them online. From using newer digital cameras or handheld camcorders to simple webcams, the video-making equipment and hosting (like free video hosting site YouTube) are cheaper than ever before. Why Use Online Video You can draw attention to your business and reach new customers through online video. Show off new products through demonstrations, discuss special upcoming events, raise awareness about your charity of choice or profile your favourite employees with online video on your blog. Videos are also easy to optimize for search engines when posting them on YouTube using title tags, comments, links and through the video itself. Use text and voiceovers in your video, and make it interesting! The more people like, comment on and share the video, the better ranking it will receive when someone searches for the terms used …