If you’ve decided that one of your major New Year’s resolutions for 2012 was to grow your business, consider using video on your website. Even the smallest businesses can benefit from online video marketing.
Video marketing campaigns have proved extremely successful for large and small businesses alike, no matter what you are selling. You can use video to introduce a new product, highlight the benefits of your service, showcase customer testimonials, or provide information on how to use your product. Videos can also be shared a number of ways, making them an accessible form of communication for your clients and customers. These include video on your website, video blogging, video in your email newsletters and sharing video on social media or on websites such as YouTube.
In addition, videos help create a better relationship with prospective clients because they’ll feel like they’ve already met you and your business.
Keep in mind that your video needs to be high quality in order to impress your potential clients or customers. This means that lighting, sound and visual equipment all need to be considered. If you have no video experience, it can be worthwhile to hire a video production company to create your video for you. While it is an added expense, it can be far cheaper than having to buy or rent the equipment on your own, and will also guarantee that the video has a professional edge – something that’s needed to stand out in today’s online world.
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