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Selling a home is primarily about how you market a home. It’s up to the real estate agent to effectively showcase the listing so that buyers can ensure they’re not wasting their time with a home that ends up being completely the opposite of what was stated or depicted in the listing.

Life today is busy, and home buyers have higher expectations. More and more home buyers are looking for videos as opposed to only photos of a real estate listing, which don’t show the home as honestly.

While videos offer much more for home buyers who are looking at a particular listing, the real estate agent themselves can gain a lot from the increased exposure that online video can provide.

But not all home sellers use a real estate agent, and with that said even real estate agents themselves can use a little help when marketing properties more effectively.

Photos are still a necessary part of managing your real estate listings and various marketing materials, however. It goes without saying that having a great real estate marketing team on your side to handle all of the components of your listing media is cost-effective compared to hiring individual photographers, videographers and online technology teams.

Check out one of our latest real estate videos here. As you can see, a video of your real estate listing makes it much easier to fully showcase all of the features of a home, particularly when the video is professionally done and voiceover is included. Prospective buyers can much more easily note the different specs of each room when looking at the video in combination with the voiceover explanation, as opposed to looking at some pictures and then reading it for themselves.

Heather Rose

647 448 5804

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